Wednesday, January 6, 2010

Why Do People Train, Part 2

Previously I wrote about the difference between players in an competitive club training "to develop" vs "to compete". This was not an attempt to exhaust the reasons or motivations for training but, rather, to highlight a fundamental difference in program model. Amateur sport is never a simple topic so I wanted to revisit this discussion and cover a broader ground to show how different program structures cater to different athlete motivations.

I will start with an example that is not water polo but gives a good indication of what I am dealing with through a sport structure that is well known. Think of the swim clubs that you know or that you see at local pools. How many Masters groups swim with a competitive age group club? Does Manta in Winnipeg have a Masters program or do they let the many Masters clubs take the adult swimmers? How about in Regina or Calgary or Toronto, how many Masters groups swim in an age group club? You get the point, not many if any. That is not because they are swimming different strokes but because their motivation to train is from a different place.

Am I saying that older athletes, Masters or 19+, are not competitive or that they should stay away from kids? No, not at all. You just will not have success offering a program to adults and their needs if your focus is on skill development, competitive team structure and the fundraising and fees that go with that. Likewise, if you are focused on lifestyle training and social physical activity you will not win many places on national teams or enable too many players to earn post secondary scholarships, or achieve too much team success at an elite level.

In order to have success with a program you have to be able to market it to a specific audience. If the message you send is vague, or conflicts with what you do at the pool, then people will feel a lack of satisfaction in what they have become associated with. There is a way to solve this problem with a water polo club structure but before getting to that I will talk a bit about the things that bring players to the pool in each type of program.

Adult programs can attract players that are primarily looking for a social outlet that involves physical activity. That may mean they want to go for a beer and wings after practice or to extend their social group with people having a common interest. It might include people looking for a mate, a drinking buddy, someone to watch weekend football games with or any other social aspect of group interaction. It could also include people who need a physical outlet to deal with stress or who have to stay active to control their weight or their health (as does everyone!)

The other side of an adult program is one that gives a competitive outlet to people who must compete in a physical game. This usually means people who know the sport and don't want to deal with the teaching of basic skills to young kids when they are at the pool during the few available hours of recreational time they have in a week. These people may also be concerned with their weight, strength and over-all health but they are looking to deal with those in a specific sport setting rather than a primarily social one.

Usually an age group club feeds adult players into one or the other streams of Masters play (competitive or social). Both streams include aspects of the other but people will be "lifers" in a program if it offers an identifiable stream to members. When a program does not choose one mandate or the other it will have players fade in and out of participation on an ongoing basis and this will make it hard to grow as there will not be a direction on which to base a club mission.

It would be possible to offer age group and adult programs in a single club if there was a leader who recognized and valued the role of each and did not see them as conflicting when assigning resources. I am pretty sure we could have a reasonably large group of adult players in our club if we had access to the pool time required to play regular games and have appropriate practices. I know of excellent leaders who could coach such a group within a larger club and I would be happy to use the seasoned players in a variety of mentor roles if they were interested.

Right now we do not have the pool space we need to do this and it is partially due to how the city allocates space. The other obstacle is that I have tried to get another local club to embrace their strengths at adult, social water polo over the years and have not wanted to conflict with that. However, I have failed to convince them to make this a goal so I am now modifying our program to grow into a broader mandate.

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